Executive / Senior Executive, Platform Marketing, Digital Platforms – Digital Marketing

About Us

CapitaLand Limited (CapitaLand) is one of Asia’s largest diversified real estate groups. Headquartered and listed in Singapore, it owns and manages a global portfolio worth S$131.7 billion as at 30 September 2019. CapitaLand’s portfolio spans across diversified real estate classes which includes commercial, retail; business park, industrial and logistics; integrated development, urban development; as well as lodging and residential. With a presence across more than 200 cities in over 30 countries, the Group focuses on Singapore and China as its core markets, while it continues to expand in markets such as India, Vietnam, Australia, Europe and the USA.

The Job

The Digital Platforms team manages CapitaStar, eCapitaMall, Capita3Eats, CapitaVoucher and CapitaCard which encompasses CRM, eCommerce, payments and lifestyle services. The CapitaStar platform is the main digital enabler across CapitaLand Group’s ecosystem with a key purpose of uplifting the properties via digital transformation as well as operationalizing and scaling innovation initiatives. The main purpose of this team is to facilitate seamless omni-channel touchpoints for end consumers, enrich tenant experiences for both our retail and workspace community as well as enhance business capabilities and opportunities for our network of tenants, partners and customers.

You will be responsible for conceptualizing and driving a mix of large scale integrated campaigns and tactical campaigns island-wide to achieve growth, engagement and conversion targets for each of the platforms. A key responsibility is analyzing and optimizing the effectiveness of planning and execution through Paid, Owned & Earned media channels. Experience in performance marketing, data analytics, conducting A/B testing and generating the right communications and value propositions to effectively reach different target segments is crucial to maximize the marketing performance and profitability of the platforms.

Office Location: 615 Lorong 4 Toa Payoh, #07-00 StorHub, Singapore 319516

Responsibilities

• Strategise and execute end to end integrated marketing and media plans to drive growth for all platforms
• Derive actionable insights from marketing and product data and take prompt actions in optimisation of marketing performance
• Familiar with latest marketing technologies and growth hacking through constant learning and testing to uncover new marketing opportunities
• Assist in planning, monitoring / managing campaign budgets to ensure cost effectiveness and achievement of campaign deliverables

Requirements

• Min 3 years of professional experience in a tech, eCommerce or startup environment preferred with proven track record of hands-on experience in marketing campaigns for both Web and APP products
• Committed to driving results and positive customer experience with a growth hacking mentality and a holistic view of marketing strategy
• Proficient in in marketing tools, including and not limited to Adobe Experience Manager, Adobe Campaign, Adobe Analytics, Google Analytics, Appsflyer, MixPanel, Google Tag Manager and programming language (HTML) a plus
• Proficient in Microsoft Excel
• Bachelor’s degree in Marketing or a related field from a reputable institution
• Strong interpersonal and communications skills with strategic/analytical mindset is crucial
• Thrives in a fast-paced, entrepreneurial yet corporate environment

Closing Statement

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

Only shortlisted applicants will be notified.