TikTok
Responsibilities
About the team The Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across Indonesia. The team builds brand awareness, drives user engagement, and enhances the overall shopping experience. About the role As a Campaign Marketing Strategist, you will play a key role in driving the end-to-end execution of large-scale e-commerce promotional campaigns, collaborating cross-functionally to optimize resource efficiency and deliver impactful marketing initiatives. Responsibilities: Business Analysis & Process Optimization – Own the development and iteration of resource management frameworks for promotional periods, aligning cross-functional stakeholders to monitor resource allocation and ensure seamless launch of all marketing resources. Project Management & Campaign Execution – Lead resource configuration and pre-launch testing in accordance with campaign management systems, coordinating cross-functional team communications, executing system operations, and mitigating risks to ensure stable and on-schedule campaign resources launch. Marketing Strategy & Creativity – Contribute to the planning of diverse marketing mechanics, participate in creative brainstorming sessions, and collaborate with the team to deliver comprehensive campaign gamification plans and data-driven post-campaign reviews.
Qualifications
Minimum Qualifications – Bachelor’s degree with a minimum 1 year of relevant work experience. – Strong communication and collaboration skills, with the ability to drive progress across cross-functional stakeholders. – Strong observation skills and ability to learn quickly; robust logical thinking and execution capabilities; proficient in Microsoft Office/Google Workspace; experience with design tools – Meticulous, resilient, and highly responsible; demonstrates passion for e-commerce and a proactive, ownership-driven mindset. Preferred Qualifications: – Familiar with Figma – Creative thinking and problem-solving abilities.
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