Marketing Specialist (D2C / E-com)

  • Remote/Home-based
  • EMEA

HiCareer


Overview

Summary

As a Marketing Specialist at this fast-growing European D2C brand, you will plan, launch, and optimize marketing initiatives focused on driving performance and strengthening lifecycle marketing capabilities. This role requires 2–4 years of experience in digital marketing, ideally within a D2C or e-commerce environment, and hands-on proficiency with Meta Ads Manager, Google Ads, GA4, and Klaviyo. A structured mindset and strong attention to detail are essential. You’ll contribute directly to the growth of a loved brand, joining a collaborative team with a flexible setup and opportunities for ownership and creativity, while benefiting from a company with international traction and minimal bureaucracy.

Description

Full-time · Remote-first (CET +-4h)

We’re supporting a fast-growing European D2C brand in the premium home & lifestyle space — offering thoughtfully designed products sold directly to consumers in 10+ countries. With a lean team of 30 people and in-house creative and tech functions, they’re now hiring a Marketing Specialist to strengthen their performance and lifecycle marketing capabilities.

You’ll collaborate across teams to plan, launch, and optimize marketing initiatives in a fast-paced, remote-first setup.

The role can be structured either as a full-time employment or freelance consultancy, depending on your preference and location.

What You’ll Do

Execute performance campaigns across Meta, Google, and YouTube

Coordinate with internal creatives and freelancers to develop ad assets

Analyze campaign performance and contribute to ongoing optimizations

Assist in CRM/email/SMS flows and content calendar coordination

Handle campaign reporting, UTM tracking, and basic copywriting

What We’re Looking For

2–4 years experience in digital marketing, ideally in D2C or e-commerce

Hands-on with Meta Ads Manager, Google Ads, GA4, and Klaviyo (or similar)

Structured mindset and strong attention to detail

Based in EMEA and fluent in English

Bonus: experience with product drops or multi-market launches

Work Setup

This is a fully remote role within CET +-4h. You’ll be hired directly or engaged as a consultant, depending on your preference and country setup. The team is remote across 6+ countries and have meetups in person 1–2x per year.

Why Join?

Contribute directly to the growth of a loved D2C brand

Join a no-silos team with product, design, and ops closely integrated

Work in a flexible setup with space for ownership and creativity

Be part of a growing company with international traction and low red tape

Next Steps

Apply via HiCareer and briefly share your e-commerce marketing experience and why you’re interested.

Note: We may not be able to respond to every applicant due to high interest. Use HiCareer’s Assistant to check your match before applying and explore more relevant opportunities.

Tagged as: 1-3 Years, 3-5 Years

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